Open House
A New Musical Film by Dan Mirvish
Because finding a home should be something to sing about.
Benefits for Real Estate Companies
The demographics for independent films are the same as for first-time home buyers: Young, affluent and urban. These are the people who go to film festivals and art house theaters, and then go back to their apartments to decide who they want their realtor to be. If a real estate company were to help underwrite or invest in the production of the film, there are a variety of ways to help make that target audience aware of the company's support for the film, as well as other tangible benefits:
- Product Placement & Branded Sponsorship
There is plenty of room in the film for "product placement" opportunities: Everything from "open house" signs and flags, bus bench ads, sign-up sheets, brochures, promotional mugs, tote bags or other signage can easily be incorporated into the film. Individual properties (either interiors or exteriors) could be photographed for the film.
- Songs If there's an interest in just the songs associated with the film, the real estate company could exclusively license the songs (or an option on the songs) for any PR or advertising campaign that it might do in the future. Specifically, the songs, "Do You Love This House?" "Fantabulous!" and "Sellin' a Dream" lend themselves to such use. To listen to the songs, go here.
- Credits Could range from the opening credits, such as "Made possible by a grant from..." or "Executive Produced by..." to a closing credit along the lines of: "For more information on buying a house, please call this number or go to this website..." Thank you credits to individual executives can also be included in the film.
- Set Visits Company executives will be invited to the set to meet the actors and crew.
- Walk-On Roles There will be opportunities for walk-on or extra parts for company executives and/or their family members.
- Press Mentions in all press releases and interviews.
- Website Mentions, links and/or banner ads can be placed on the film's website.
- Advertising Logo or website reference can be included on all posters, promotional material, print or TV advertising.
- Packaging Logo, website or credit can be included in all VHS and DVD packaging.
- Premieres Invitations to all premieres, film festivals, parties and other associated events.
- Exclusive Screenings The company could schedule its own exclusive premiere screening as part of a larger real estate conference, fund-raiser, lobbying effort, or other event.
- Training The film, either in whole or in part, could be incorporated into training programs for new realtors or franchisees. This could be a fun, morale-boosting centerpiece to teach what to do and what not to do at an open house.
- Cross-Promotion Tie-in ads for the company could be arranged in film, music and hip lifestyle magazines and TV shows to specifically appeal to the target audience, based upon the interest in the film.
- Lobbying There are three sitting U.S. Senators who will hear about your support for director Dan Mirvish. These senator's (all involved in Mirvish's last film) will be getting copies of the finished film as well as associated press releases and news clips.
- Profit or Tax Relief - Like any other supporter of the film, your company can opt either to directly invest in the film (and potentially reap profits) or underwrite the film (and get an immediate tax deduction).
Disclaimer:
Investment in a project of this nature involves substantial risks, and should not be undertaken by those individuals or organizations who can not afford those risks. Anyone seriously interested in contributing should consult their own tax professional for complete tax advice. This website should not be construed as a formal offering or complete business prospectus, but rather is designed to give a general overview of the project.
